How to Pitch a Podcast

Death to Horrible Pitches

How to Pitch a Podcast is the show for PR pros and podcasters who are sick of bad pitches. Hear real examples, blunt feedback from hosts, and practical strategies to craft pitches that actually get read, get booked, and respect everyone’s time.

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Episodes

June 25, 2026

How to Pitch a Podcast: The Trailer

Tired of waking up to pitches in your inbox from people who can't even spell podcast? This show hopes to become the beacon for lazy agencies pitching nonsense guests to shows who don't even do interviews. Want to get booked on podcasts? This is where you can learn what to do, and more importantly what not to do. Quit wasting your time using pitches that don't work. Hosted by 2018 Podcast Hall of Fame Inductee Dave Jackson
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June 25, 2026

How To Pitch a Podcast: It's not the podcaster - it's the audience

Welcome to the inaugural episode of "Pitch a Podcast," where I, Dave Jackson, expose the world’s worst podcast pitches (because apparently, reading a show’s description is just too much to ask). Ever wanted to land that coveted podcast guest spot? Well, you’d better know something about the show you’re harassing—maybe even listen to an episode (revolutionary, I know). Tune in as I explain how to stand out from the sea of generic spam and actually deliver value to a host (hint: it’s not abo
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June 25, 2026

Three Great Examples of Podcast Pitches From Dan LeFebvre

Dan LeFebvre is the host of the "Based on a True Story" show. We've all seen movies that claim to be 'based on a true story', but have you ever wondered how accurate they are? That's what you'll find out as Dan compares Hollywood with history. Check It Out. Three Strikes You're Out Getting a bad pitch from a company is sad. You see where they've done no research into your show. Oh well... Then they send another bad pitch, proving even more than they did zero research. Just when it can't
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July 1, 2026

There is Only One Issue - I Do a Solo Show - Ralph Estep Jr.

The Content Creator's Accountant Ralph Estep Jr. joins me to talk about one of the biggest challenges in podcasting: getting booked as a guest. We break down why so many podcast pitches fail and share real examples of outreach that completely misses the mark. Find All of Ralph's Shows You can find all of Ralph's shows at www.askralph.com So Many Bad Pitches As the host of Financially Confident Christian and Content Creators Accountant, Ralph has seen just about every type of pitch im
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July 16, 2026

Not Just Bad Guest - But WRONG SHOW

Timothy Kimo Brien did a review of Writers drinking coffee on his Find a Podcast About show. Later he had a show pitch to come on the Writers Drinking Coffee. So two points: Tim is not the host of Writers Drinking Coffee - He creates the Fine a Podcast About show What would a finance person want on a show about writing Takeaways: The episode exemplifies the importance of understanding the podcast's content before pitching. Listeners are encouraged to thoroughly research a pod
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July 30, 2026

All They Had to Do Was READ with Scott Johnson

Scott Johnson does an amazing show called "What Was That Like," where real people are in really insane situations and they live to tell about it. Like when you get mauled by a bear or your parachute doesn't open and you live to tell about it. It's an amazing show, and Scott's a great host, which is why today's story of a bad pitch really makes you scratch your head. All they Had to Do Was Read Scott has very obvious episode titles that REALLY make you want to click (check em out), and so if so

About the Host

Dave Jackson Profile Photo
Dave Jackson

Podcast Consultant

Dave Jackson began podcasting in 2005 and launched the School of Podcasting (schoolofpodcasting.com). His School of Podcasting show has over 3 million downloads. He has helped hundreds of people plan, launch, and grow their podcasts. He is the author of the book Profit from your podcast and is a featured speaker at events. Dave has worked for podcast companies such as the New Media Expo, and Libsyn. He currently is the head of podcasting at Podpage.com  In 2018 he was inducted into the Academy of Podcasters Hall of Fame.

Find all his shows at www.powerofpodcasting.com